Business Growth11 min read
Website vs Social Media: Why Nigerian Businesses Need More Than Instagram and WhatsApp to Grow
There is an important difference between having a social media presence and owning a digital platform for your business.
Category
Marketing, lead generation and digital strategy.
There is an important difference between having a social media presence and owning a digital platform for your business.
Many entrepreneurs start by selling through WhatsApp, Instagram, Facebook and TikTok. While these platforms are useful for attracting customers, managing orders through direct messages can become difficult as a business grows.